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Intentionality and effectiveness: the significance of

design

•

‘Design’ incorporates key meanings such as clear purpose, planning, bringing

multiple elements together into a coherent whole, employing different means

towards a specific end, creativity…

•

all of which are central to facilitating desired educational outcomes

•

‘Design for learning’ has special features, for example:

•

‘… design is probably most powerful when conceived as the intelligent centre of the whole

teaching-

learning lifecycle.’

(Goodyear 2015: 32)

•

The design process can overcome the danger that ‘being submerged in the taken

-for-granted

assumptions of both a disciplinary tradition and a teaching tradition can make solutions look

deceptively self-

evident.’

(op.cit.31)

•

‘A common design tactic is to reframe the problem as presented, to see whether a more

radical approach .. might actually be better.’

(op.cit.38)

•

‘Design usually entails resolving tensions between competing objectives.’

(op.cit.35)

•

A commitment to coherent design should underpin HE development

•

design expertise should be recognised as a key element of educational ‘expertise’

(after

Kreber 2002),

and thus as a key attribute of academics in their role as professional

educators

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